Mission Statement

Mission statements are clear & concise one or two line statement which explains the purpose of existence for the organization. A well drafted Mission statement can define company’s business, goals, customers and its market in a very lucid manner.

This one liner statement has ability to answer below mentioned questions.

2. What is your area of operation?

3. Who are your target customers?

4. What value does you create for your customers & employees?

Now, try to find out the answer of these questions through Mission Statement of few Top brands of World.
Mission Statement Examples

Nike Inc:         To bring inspiration and innovation to every athlete in the world.

Wal-Mart: To give the ordinary folk the chance to buy the same thing as rich people.

Ford Motor: We are global family with a proud heritage passionately committed to providing           personal mobility for people around the world.